Your Website Is Your Brick-and-Mortar
If you were to open your own brick-and-mortar store, you would likely need to invest tens of thousands of dollars into it before you could open the doors for business. Right? And over the years, it would surely rise into the hundreds of thousands of dollars range with lease payments and all of the many things that go into it. That’s just the reality of owning a business with an actual physical location — and it’s worth it because your store makes you money.
But if you have no brick-and-mortar store, your website is your store. So wouldn’t it make sense that the majority of your budget should go towards making it the best thing ever? I mean, this is one area you really don’t wanna cut corners on. It’s your moneymaker. And, after all, perception is everything.
In fact, our top 3 tips for launching a successful business are:
Give an Outstanding Perception. Create an impression that appeals to your target audience.
Attract Your Market. Make it easy for people to find you.
Seal The Deal. You have to offer a great product or service that will keep them coming back.
In order to thrive in today’s market, you must have these three main parts and elements in place. Otherwise, it’s like trying to claw your way through an ever-growing competitive market with chewed off fingernails. Ouch.
Perception is Everything
The definition of Perception is a way of regarding, understanding, or interpreting something; a mental impression.
Your goal as a business owner should be to give people the perception of something they want to enjoy or be a part of. Meaning, you literally have to create the impression that you want people to have about your business.
Create an experience that people will talk about, remember, and come back to. Something they’ll share on Facebook and refer to their friends and family. Something that comes up in conversation with a stranger on an airplane. Something that has the potential to go viral. Even if you don’t have it all together quite yet, you should give the perception that you do until you actually do. How do you do that? Well, that’s just it. Unless you’ve been trained in this area or have a supernatural gift for generating exposure out of thin air, you really can’t without some help.
Maybe you make the best crème brûlée bars in 27 counties, painstakingly hand-sew tiny rhinestones onto wedding dresses in your basement or wanna be known as a musician, singer or rapper — you have to brand yourself. You have to create a perception that draws people to you. In order to do that, you need to hire people who can see you from an outside perspective.
You have to create a perception that draws people to you. In order to do that, you need to hire people who can see you from an outside perspective.
In the same way that a mixing engineer has a different ear than a mastering engineer or a stranger is more likely to notice your Crème brûlée bars could use a tad more vanilla when you’ve been tasting them for hours, branding agencies and people who specialize in visuals will notice things you don’t. We can often immediately see your strengths and weaknesses, things that need to be highlighted and things that need to be pushed into the shadows. We know how to pull out the best, give your ideas a vision and add special touches that bring your brand to life.
The best designers and branding agencies have skills that go beyond visuals into marketing, which give an edge over the others — and, sorry to say, over your DIY website. We have years of experience in knowing how to build an audience by taking your service or product and presenting it in a way that appeals to the masses.
Maybe you’ve been in business for years and you have a customer base, but you just feel you need a change. The market is ever-changing and it requires businesses, even mom-and-pop shops, to step up their game and adapt to new surroundings. Perhaps you’re a female entrepreneur holding a multi-million dollar idea but you don’t realize it yet. Our goal as designers is never to take away from the charm of who you are, but rather to add to it.
Our goal as designers is never to take away from the charm of who you are, but rather to add to it.